LIYANA
Hello,
I’m Dr. Liyana Razalli
PhD in Business Management
Dr. Liyana Razalli
10 Years of Diverse Experience
Resourceful and adaptable professional with a PhD in Business Management and over 10 years of diverse experience across marketing, customer service, administration, and design. Known for delivering results under pressure while handling multiple roles, from creating engaging content and presentation materials to enhancing customer experience through tech platforms like eConnexion. Thrives in both team-based and independent environments.
Experience
Marketing Executive
- Spearheaded onboarding of new merchants to company’s app.
- Designed visual content for merchant ads and internal promotions.
- Led presentations and created slide decks for management use.
- Organised successful environmental initiative (project).
- Drafted templates, created checklists, and supported project rollouts.
- Took minutes for meetings and handled ad-hoc assignments efficiently.
Customer Service Representative
- Managed tenant and customer inquiries at the mall via walk-ins, calls, and emails.
- Maintained tenant database, inventory control, and front office support.
- Temporarily covered administrative duties, including finance tracking and operations during staff shortage.
Administrative & Accounts Assistant
- Managed financial records with SQL software, monthly EPF/SOCSO submissions, and assisted with report generation.
Sole Proprietor, Pet Care Professional
Delivered hands-on pet care services, maintained hygiene standards, and built loyal clientele.
Previous Roles
Retail Associate | Sales Coordinator | Admin Assistant | Event Ops | Customer Service | Data Entry
Education
PhD in Business Management
Universiti Teknologi MARA (UiTM) Shah Alam | 2023
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Research focused on entrepreneurship and socio-economic development of Bumiputera graduates.
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Published in peer-reviewed journals including ASEAN Entrepreneurship Journal and MJSSH.
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Presented findings at the ABRIC Conference 2022.
Master of Mass Communication
Universiti Teknologi MARA (UiTM) Shah Alam | 2012
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Completed dissertation on digital media influence in brand perception.
Bachelor of Customer Service Management (Hons.)
Universiti Teknologi MARA (UiTM) Shah Alam | 2009
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Graduated with strong foundation in office management and customer service management.
Publications & Research
Lead Author | ASEAN Entrepreneurship Journal
“The Model of Bumiputera Graduate Lived Experiences Pursuing Entrepreneurship”
Published 2024
A qualitative study exploring the motivations, challenges, and strategic decisions faced by Bumiputera graduates transitioning into entrepreneurship. This research contributes a fresh model for understanding the entrepreneurial journey from a sociocultural lens.
Publication & Research
Multiple Articles | Malaysian Journal of Social Sciences and Humanities (MJSSH)
2021–2022
Published a series of articles examining Bumiputera graduates. Research focused on real-world impact and policy-level relevance.
Conference Presenter | ABRIC Conference 2022
Conceptual Paper on Graduate Entrepreneurial Experience
Presented a conceptual framework for understanding the role of education, policy, and digital adaptation in shaping the next generation of entrepreneurs.